The largest Ukrainian Credit Union in Canada, established in 1952.
The company had an established brand, but lacked cohesion in usage of the logo, colours and fonts. Another issue was the several sub-brands, which at times lacked unity in font styles, logo styles and other characteristics.
My task was to unify all the sub-brands into one system, and create a set of rules that would help ensure brand consistency.
An education technology company that provides unlimited chat-based tutoring for secondary school students across North America. Paper partners with school districts to provide equitable access to tutoring at no cost to students.
As a senior designer within the marketing department, I was tasked with creating a comprehensive brand guide. In collaboration with different stakeholders, including an external agency who worked on the developing the branding system, I took in all the final assets and created the guide to be used across the whole organisation.
