Client: Alexandra Zubakina, a freelance photographer working in Moscow, Russia.
Goal: Creating a clean, modern logo that represents a client’s vision and aesthetic.
My role: Logo development, business card design.
Process: Alexandra was starting a freelance photography business, and reached out to me to help her with a logo. She had a strong vision for her brand, so we worked together in exploring the possibilities, visuals, and shapes.
Exploration stage sketches
First drafts presented
Exploration of the preferred sketch
Final logo mark
After Alexandra picked this design, I explored some of her preferred colour schemes, experimented with shapes and fonts.
Final logo, with the dark and light color scheme
The next step was the business card design. Here is some exploration based on Alexandra’s preferred aesthetic.
Final design